In March 2019, FAITRADE and THE FASHION CHANGERS started a cooperation and planned to publish a

Campaign-Shirt, that should raise Awareness for the Gender Gap.

I was asked to design the

T-Shirt Print and I created a matching campaign video.

Here you can see the final, chosen design. If you scroll down, you can look through the

other sketches and ideas.

The Project is organized by 

Fairtrade and the Fashion 

Changers, and the T-Shirts with

the here seen Print are being sold at the online shop of "3FREUNDE".

Since the shirt was released, many fair fashion bloggers fell in Love with the design and the story of this shirt. The project became well known and the shirt was depicted in magazines (like the VIERTEL VOR and IM GEGENTEIL MAG) and shops all over Germany. 

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Picture credits:

1. Fashion changers, shot by Emilie Elizabeth 

2. Franzi.uhl wearing the shirt, shot by herself

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https://www.3freunde.de/shop/marktplatz/fashion-changers/human-unisex-t-shirt-fairtrade-x-fashion-changers.html

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